Creating a Market Oriented Organizational Structure as a Key to Overcoming the Financial Crisis – A Comparative Study

Ema Kastratovic, Marjan Bojadziev, Venera Krliu-Handjiski

The interconnectedness and the ever-growing interdependency of the European countries had set in motion a vast number of processes that ultimately led to the infamous financial crisis. Now, as we are taking the first steps out of this tight spot, it is of significant importance to look back and examine some of the factors that have aided certain companies to prevail during the crisis. Therefore, the purpose of this paper is to provide a theoretically based review and analysis of the organizational effectiveness of a selected number of medium sized banks in South East Europe (SEE), with particular emphasis on the role of organizational structure during and after the financial crisis period. The main result of this comparative study is to substantiate the underlying hypothesis of the research, which is to examine the positive link between the market driven organizational structure and organizational effectiveness.