The Development of the Information Technology Market and its Use by Albanian Business

Marsida Ashiku, Daniela Gërdani

Information technology has become a key priority of the 21st Century, and its transformative power has become a major enabler for economic and social growth. IT therefore provides an essential tool for empowering people, and creating an environment that nurtures technological and service innovation, whilst triggering positive change in business processes as well as benefitting society as a whole. This theoretical chapter describes the evolution of the IT market in Albania, with a focus mostly on the business implementation of IT. The Global Information Technology Report is analyzed and taken into consideration for providing a general point of view on IT usage in Albania. The results of a questionnaire that has been conducted among different types of businesses demonstrate different approaches towards IT implementation in Albanian businesses. By applying mainly quantitative research analysis, we show that Albanian businesses will have to use more IT in order to improve their business processes.