Conference Paper

This paper analyzes several questions: How are the EU countries facing the threats of the crisis? Are there possibilities for protecting the people affected with social risks? How is social policy in the EU prepared for such threats? What could help policies of social cohesion and which aspects of social development and opportunity exist for the people? How realistic are they? Should social policies in such periods be oriented to maintain the stability of the societies? Examining the social environment in small countries such as the Republic of Macedonia, how could they be organized towards realization of social policy during negative developmental periods? Are there some opportunities for better outcomes in small countries, or will they face the same threats, risks and consequences? Additional factors are analyzed concerning the expectations of the people and the possibilities for entrepreneurs and businessman to discover and to use their chances. Even in periods of crisis, there are some opportunities that should be highlighted and presented as market chances. Identifying them, examining how they are linked, and discussing how to offer innovation and to realize these market chances during times of economic crisis are the main focal points of this paper.